plz read it and let me know what i can do to make it better and stronger!! thanks in advance
Hello, thank you for allowing me to analysis one of your ads. What exactly is advertising? According to http://www.rubak.com, advertisement is “the attempt to send information to people to convince them to spend their money with a certain company
I came across one of your ads regarding a new sandwich you invented: the BK Super Seven Incher. The ad has young woman with her mouth open, looking surprised, yet scared at the same time. There is a sandwich across from her mouth suggesting that the sandwich is too big to fit in her mouth. Written in bold letters “It’ll blow your mind away“. The target audience seems to be men.
As a young woman and Burger King Consumer, I find the ad offensive and insulting. In your mission statement you state “We will conduct all our business affairs ethically, and with the best employees in the mid-south”. In your ad, you appear to make the Super Seven Incher so big and juicy that women would not be able to handle it, especially with our small mouths.
Add Analysis
The ad seems to make everything seem larger. The words are printed in big bold letters, the sandwich is made to appear rather large, and the woman seems to be blown away by the size of the sandwich. On the bottom right hand corner, it is written “fill your desire for something long, juicy and flame-broiled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind blowing burger……” Since when has something as innocent as eating a burger become so sexual?
I understand that you are simply trying to get your new sandwich out there, but degrading women is just not ethical. Burger King is a popular fast food restaurant and everyone eats there, women, men, teens, and especially young children. When innocent kids see your ad, what are they suppose to think? It’s just not ethical to portray a sandwich as humor or sexual.
In today’s society, women are especially used for advertisement. As jean kilbourne states in her movie “Killing Us Softly” (1999), women’s bodies are used as tools. From clothing, to perfumes, to sports, even foods, as in this ad. Women’s bodies are used to sell. Women are portrayed as having a hot body, but no brain. Just put a half naked girl next to anything and it’s sold. This is a trend that is getting bigger and bigger.
Conclusion
In all, if you want to have better results in sales, try not to offend women or any gender or race. If you make an ad that appeals to all genders, you will have better sales. Using women in a offensive manor is an ugly trend that needs to stop.
Burger King is a well known restaurant, and well respected, in order to keep it this way, you shouldn’t use such offensive ads, similar to the super seven incher.
this is a college paper, just in case….. what can i do to make it it college level?
*vanizorc* i love your ideas, thank you so much!!! any more advise??
I asked the question again,, plz go on it, cuz i changed it up a lil plz help
http://answers.yahoo.com/question/index?qid=20100608004456AAlp4pR