The long-brewing coffee wars reached another boiling point Tuesday with the launch of McDonald’s national advertising campaign promoting the rollout of its new espresso-based coffee line at 11,000 of its 14,000 domestic locations.

The chief executive of Church’s Chicken’s on Monday outlined his plans for the fast-food chain, which include the rollout of mobile units and kiosks at alternative sites, an expanded value menu, and more aggressive franchising.

McDonald’s Corp. would neither confirm nor deny on Tuesday the reported national introduction this summer of its long-tested Angus Third Pounder, a product rollout that sources say could spark some franchisee tension.

KFC officially unveiled its long-awaited Kentucky Grilled Chicken on Tuesday, in a nationwide product rollout that brand parent Yum! Brands Inc. has said will help spark sales at the sagging chicken chain.

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Quiznos is looking to strengthen its value message with the rollout of a line of $4 foot-long sandwiches called Toasty Torpedoes.

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