Papa John’s Pizza founder and chief executive John Schnatter hit the road Wednesday on a cross-country road trip, part of a previously announced promotion celebrating his chain’s 25th anniversary that is centered around the prized possession he sold in 1984 to open his first restaurant: a 1972 Z28 Camaro.

Papa John’s Pizza’s founder and chief executive, John Schnatter, is hitting the road, the airwaves and the Internet highway as part of a new ad campaign celebrating the chain’s 25th anniversary.